Tagged with "optics Mack Camera"
How Color Temperature Affects Your Photography
By Andrew    |    Oct 20, 2010
Posted in: Photo Tips     |    No Comments

How Color Temperature Affects Your Photography

Photographers will often comment on an image appearing ‘cool’ or ‘warm’ in tone, which translates into whether the photo has more of a red/yellow cast or a blue cast.  It all begins with the color temperature because a lower color temperature will emit a warmer cast while a higher color temperature provides a bluish tint.  It is important that you are able to gauge your available light’s temperature and adjust [...]

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Can the iPad be Your Camera’s New Assistant?
By Rich    |    Sep 20, 2010
Posted in: Photo Tips     |    1 Comment

Can the iPad be Your Camera’s New Assistant?

While the iPad has received enormous media coverage about its role in the future of computing, the debate also includes its impact on digital photography and how we interact with our photographs. It’s still too early to say what the long-term effects will be, but we have discovered a few ways your iPad can help keep you organized and streamlined. Travel Lighter: If an upcoming business or personal trip only [...]

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By Mel    |    Jun 1, 2010
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Posing Techniques for Beginners

If you’re itching to expand your skill set when it comes to photographing people, consider experimenting with a few posing techniques guaranteed to take you past the ordinary head-on group photo. Try a tip or two from our toolbox to transform your photos into images that speak volumes. Comfort is Key: Being photographed is often an uncomfortable experience for people so it’s important to put them at ease in order [...]

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By Andrew    |    May 20, 2010
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Macro Photo Tip

Shooting close-up images, often referred to as macro photography, is popular with those who love to photograph flowers, insects and nature.  Technically, macro photography is categorized as a subject shot at 1x or greater magnification. If you want to experiment with macro photography but don’t have a macro lens, consider using an extension tube.  Extension tubes are designed to enable a lens to focus closer than its normal minimum focusing [...]

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