Fuji’s Press Release

Following on from the successful launch of the world’s first 3D camera in September ‘09, Fujifilm continue to offer consumers the opportunity to make their own true, rather than interpolated, 3D content with the launch of a new camera – the FinePix Real 3D W3.

A world’s first!
While smaller and lighter than the original model, the FinePix W3 adds a bigger and better quality screen, an Auto 3D mode, stereo sound recording and the unique ability to shoot video in Real 3D in High Definition, with live or recorded playback via direct connection to any 3D TV – using an HDMI mini-cable (hi-speed type) 1.4 cable.

The FinePix W3 continues Fujifilm’s strategy of offering Real 3D content by replicating the human visual system in combining two high quality lens and two CCDs in the one chassis – and allows consumers the option of viewing 3D images and video either with or without special glasses.

3D content can be viewed, and on a huge scale, on any of the increasing number of large screen 3D TVs by using the sets’ supplied glasses.

Alternatively consumers can also view stunning 3D images and video without glasses through the camera’s built-in 3.5inch LCD display or via the optional 8” 3D digital viewer/photoframe. Images can also be made into special ‘lenticular’ prints – via a unique printing process which will shortly be available in the UK for the first time and in a range of sizes up to 9”x6”.

Owners of 3D TVs can also rest assured that the FinePix W3 will show their new screen at its very best, thanks to the unique 3D HD video recording and a parallax control function which helps to remove crosstalk problems by allowing 3D fine tuning, even after the images have been taken.

A rather special 2D Camera
They may already be bowled over by the unique 3D performance of the FinePix W3, but consumers can also be happy in the knowledge that they are also purchasing a very special 2D camera indeed.

This new technology has also brought some unique benefits to shooting images and video in the 2D world, bringing new creative freedom to the user.

By featuring twin high quality Fujinon lens and two CCD sensors the FinePix W3 effectively becomes two cameras in one body, while the powerful, proprietary processor allows the camera to take two different photos at the same time.

So photographers can select to shoot both close-up and wide angle versions of a photo, or two alternative colour balances or have an image with two versions with high and low sensitivity.

The FinePix Real 3D W3 camera will be launched in early September 2010 with an estimated selling price of £399 and will be available from major department stores and leading independent camera specialists.

Key features at a glance:

• 3D HD Movie (720p) and 3D still image capture
• Instant 3D playback on build-in High Contrast, 3.5” 3D LCD (without the need for special 3D glasses)
• Direct Connection via HDMI high-speed 1.4(Type A-Type C) cable to any branded 3D HDTV
• Two 1/2.3” 10 Megapixel CCD
• Two Fujinon 3x optical zoom lens
• 3D RP(REAL PHOTO) HD PROCESSOR
• Compact and light-weight 230g body (excluding accessories, battery and memory card)
• 2D Special effects using Simultaneous Shooting functions

(via DPREview)

Join us on August 11, 2010 at 1PM

It’s FREE so stop in the retail store to sign up.   Seats are limited.

What is the theme?: The theme is “Springfield at Work & Play”. The contest offers photographers the chance to contribute to the building of Springfield’s visual archives for future historians and the photographs will be available on the Springfield Library web site and the New Jersey Digital Highway (njdigitalhighway.org) site for future generations.

Read more about the contest at Springfield Public Library – Photography Contest.

Designed for serious amateurs and pros, Promote® Control is an advanced remote control for digital SLR cameras from various manufacturers. It opens new doors for your creativity with its superior automation and intuitive ease of use.

It will have you taking High Dynamic Range (HDR) photographs, time-lapse sequences and much more in a flash. With the Promote Control, you can gain unprecedented, advanced control over your SLR camera in ways that will save you time, especially when taking either traditional or HDR photos.

Capture the World in a Whole New Light:
Among a multitude of easy-to-use features, Promote Control offers unique flexibility for exposure bracketing, which is commonly used to create High Dynamic Range images.

High Dynamic Range, or HDR imaging quickly gains popularity these days, thanks to stunning detail and tone range rendition. Promote Control propels HDR imaging forward by offering unparalleled flexibility, allowing for bracketing step variability previously not possible with in-camera bracketing modes.

Promote Control can also automatically put the camera into Bulb mode as appropriate when performing bracketed exposures longer than 30 seconds, requiring no further user intervention. The resulting images can be processed in a software application of choice to create a highly realistic image with a wide tonal range.

One of the most useful features of the Promote Control is an advanced Time-Lapsemode normally found only in middle to high end professional SLR cameras. Users can now perform Time-Lapse photography with any camera supported by Promote Control, including affordable entry level digital SLR cameras. An optional startdelay can be specified to start a Time-Lapse sequence after a certain time period has elapsed.

Get Sharper Photographs:
In order to boost the quality of their photographs, users can easily setup their Promote Control unit to perform a fully automatic, user-defined delay for Mirror Lock-Up before every picture is taken. Locking the mirror before taking a picture gives a tripod-based camera the ultimate stability required to take a perfectly sharp photograph. The Promote Control brings this important feature to every photographer’s workflow in a seamless, sensible way. *

(* Some features are subject to be supported by the camera, and may require an optional separate shutter cable. Shutter cable availability may vary by the camera brand and model.)

Because it’s highly customizable, the Promote Control can be calibrated to match your personal preferences. Moreover, the Promote Control’s firmware is upgradeable, so the device will stay up-to-date with the latest functionality and enhanced capabilities of future camera models.

Features

• Replaces and extends manufacturer-specific remote controls
• Allows for unparalleled flexibility with automatic >30 second exposures in bulbmode – even in HDR sequences *
• Advanced easy-to-configure “Time-Lapse Mode” with optional sequence start delay
• Optional user-defined Mirror-Up timeout available in all modes *
• Improved user interface featuring flexible user-definable settings
• Optional multi-tone audible feedback
• Large, easy to read liquid crystal display featuring RGB backlight of variable intensity
• Weather-resistant design for water and dust resiliency
• Powered by 2 AA batteries, the most easily obtainable power source
• A passive camera pre-focus and release functionality remains functional as a backup even when the remote control is out of power *
• External power jack for timing especially long exposures for astrophotography and other similar applications
• Device firmware updates can be applied from a personal computer via USB interface.
• * Some features are subject to be supported by the camera, and may require an optional separate shutter cable. Shutter cable availability may vary by the camera brand and model.
• The Promote Control is compatible with digital cameras supporting an industry standard PTP/MTP protocol for controlling camera functions over USB interface.
• A non-exhaustive list of supported cameras includes the following brands and models: Nikon: D3, D3X, D2X, D2Xs, D2H, D2Hs, D200, D300, D700, D40, D40x, D50, D60, D70, D70s, D80, D90.  Canon: 1D Mark III, 1Ds Mark III, 5D Mark II, 30D, 40D, 50D, 400D, 450D, 500D, 1000D
• The shutter cable is not required for general operation and is optional.

read more about the Promote Control at http://www.promotesystems.com/products/Promote-Control.html or stop in to see for yourself!

Mack Camera will replace any defective digital camera battery with a fresh Promaster battery for only a $15 recycle fee. No matter where or when it was purchased!

Only at Mack Camera & Video Service
200 Morris Ave. Springfield, NJ 07081
www.mackcam.com 973-467-2291 ext 111

*limited to store stock

• 10-24mm, now $50
• 17-50mm VC, now $70
• 17-50mm, now $50
• 60mm, now $50
• 90mm, now $50
• 18-270mm, now $100

Rebate valid until August 31, 2010

Mothers Day special valid until May 10, 2010

Suite includes Adobe Photoshop Elements 8, Adobe Premier Elements 8, ACDsee Photo Manager 2009 and Filestream Frameshop.

The #1 selling consumer video editing software! Adobe Premiere Elements 8

Adobe Premiere Elements 8 makes it easy to create incredible movies. Get started quickly with automated moviemaking options, add knockout visuals and sound, and share your movies everywhere. • Get started quickly with all your video clips at your fingertips! • Enhance your stories with knockout visuals and sound! • Broadcast far and wide by uploading your movies directly to YouTube™ or your personal sharing site!The #

The #1 selling consumer photo editing program! Adobe Photoshop Elements 8

Adobe Photoshop Elements8 combines power and simplicity so you can make ordinary photos extraordinary; tell engaging stories with beautiful, personalized creations for print and the web; and easily find and view all your photos. • Enjoy a variety of quick and easy ways to get the photo editing results you want! • Many creative options for sharing your photos in photo books, scrapbook pages, slide shows, photo e-mail, and more!ACDSee™ Photo Manager 2009 Keep your digital images organized with ACDSee Photo Manager 2009. Quickly view and find photos, fix flaws, and share your favorites through e-mail, prints, and free online albums. Features include a new import tool that lets you rename, back up, categorize, and add keywords to image files. Store your frequently used searches so you can use them again. Fix red-eye, lighting, and more with powerful correction tools. ACDSee always saves a copy of your originals so you can restore them at any time. This is the best solution for managing your growing photo collection.Filestream Frameshop

Filestream Frameshop

Stylize, touch up, share, and enjoy your valuable photos through your digital photo frame, slideshow player (comes with software), or upload and e-mail to others. Process and resize photos stored on your PC so you can stream them to your photo frame. Create a slideshow on a memory stick or CD. Process and resize your photo collection easily with a simple wizard! State-of-the-art features ensure resized photos retain the best quality and are compatible on your devices regardless of format. Intuitive features make creating your “picture perfect” photo show a snap!

ACDSee Photo Manager 2009

Keep your digital images organized with ACDSee Photo Manager 2009. Quickly view and find photos, fix flaws, and share your favorites through e-mail, prints, and free online albums. Features include a new import tool that lets you rename, back up, categorize, and add keywords to image files. Store your frequently used searches so you can use them again. Fix red-eye, lighting, and more with powerful correction tools. ACDSee always saves a copy of your originals so you can restore them at any time. This is the best solution for managing your growing photo collection

* while supplies last

Want your photos hung?  Fill out the form here.

Not every submission will be accepted so please don’t take it personally.

*1 per customer while supplies last