Shooting in low light is one of the most challenging, and most common, obstacles in capturing that perfect moment. The obvious solution is to use a flash as it will not only add light but also stop action, but if what if you don’t want to interrupt an event with the abrupt intrusion of flash lighting? This situation often occurs during evening wedding receptions or other nighttime celebrations. You want [...]
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We are often advised to just wander around searching for inspiration and to shoot what moves us. This is sage advice, but once you discover that source of inspiration, how do we best showcase it? When it comes to creating an image that resonates, it’s important to understand what your focal point, or topic of interest, is and how to best highlight it in the image. We want what captured [...]
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The term ‘hard light’ refers to the bright, direct light the daytime sun provides, particularly between the hours of noon and early afternoon. While we’re often counseled–with good reason–to shy away from shooting in hard light, there are some instances that would benefit from the intensity of this form of available light. Showcasing Textures: Hard light can be very effective in enhancing textures in an image. Whether it’s the splintered [...]
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When it comes to photography techniques, capturing the essence of action through blurred motion is one of the most popular–and sometimes difficult–skills to master. Many professional shooters will tell you that an element of luck often plays a role, but there are a few techniques you can keep tucked in your toolbox when the opportunity arises: Take a Tripod: A tripod is one of the most useful accessories a photographer [...]
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Explore New Warranty Lines! Mack is now offering the following new products: Portable Electronics – Diamond Service Accidental Damage Coverage for Portable Electronics: IPODs, MP3 players, cameras, camcorders, lenses, portable navigation (GPS), binoculars, telescopes, portable gaming, flash equipment, lighting equipment, remote controls, and PDA devices. 1601 – 5 Year Diamond Under $250* 1603 – 5 Year Diamond Under $500* 1605 – 5 Year Diamond Under $750* 1607 – 5 Year [...]
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