ISO sensitivity expresses the speed of photographic negative materials (formerly expressed as ASA). Since digital cameras do not use film but use image sensors instead, the ISO equivalent is usually given. What ISO denotes is how sensitive the image sensor is to the amount of light present. The higher the ISO, the more sensitive the image sensor and therefore the possibility to take pictures in low-light situations. And, where you [...]
Read more
The importance of photography We surround ourselves with images taken with all kinds of recording devices, devices that are intended solely for the purpose of memorializing the moment and in some cases, devices that are used only because of their convenience of use. I refer to the use of cell phones with inadequate cameras that have in effect become the “Polaroids” of our times. In the “old days” people used [...]
Read more
Mack Camera’s Scott Kivowitz & Andrew Yaniuk are teaching a digital photography class at the Springfield Free Public Library. This class is completely free so please contact the library to sign up. November 10, 2008 @ 7PM 973-376-4930 http://www.sfplnj.org www.scottwyden.com / www.ayaniuk.com
Read more
On all Grey Market cameras Mack Camera service contracts will start from the date of purchase! —- Warranty and other expenses Will you need to buy power adapters for this item once you get it home? What if it breaks? Will your warranty still be valid once you have returned home or will you be stuck with a broken camera? Some items will come with an international warranty card, but [...]
Read more
Memory card corruption A corrupted memory card has damaged data that prevents it from performing properly. If a card can becomes unreadable, you may not be able to access photos on it. Memory card corruption often results from human error. Awareness of the main causes more at http://www.digicamhelp.com/accessories/memory-cards/memory-card-corruption.php
Read more
The first Mack Camera Newsletter is going to be released soon. Please sign up via the sidebar, the Newsletter blog page or now via our retail store site (click here)
Read more
1. A problem often suffered by push-pull zoom lenses. Such lenses have their focal length settings held in place by friction, and sometimes this isn’t enough to counteract the weight of the lens. If you have a lens which slowly slides, changing focal length, when it’s pointing up or down then you have a lens which exhibits zoom creep. Two-touch zoom lenses usually do not suffer from this problem to [...]
Read more
