We are often advised to just wander around searching for inspiration and to shoot what moves us. This is sage advice, but once you discover that source of inspiration, how do we best showcase it? When it comes to creating an image that resonates, it’s important to understand what your focal point, or topic of interest, is and how to best highlight it in the image. We want what captured [...]
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The term ‘hard light’ refers to the bright, direct light the daytime sun provides, particularly between the hours of noon and early afternoon. While we’re often counseled–with good reason–to shy away from shooting in hard light, there are some instances that would benefit from the intensity of this form of available light. Showcasing Textures: Hard light can be very effective in enhancing textures in an image. Whether it’s the splintered [...]
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When it comes to photography techniques, capturing the essence of action through blurred motion is one of the most popular–and sometimes difficult–skills to master. Many professional shooters will tell you that an element of luck often plays a role, but there are a few techniques you can keep tucked in your toolbox when the opportunity arises: Take a Tripod: A tripod is one of the most useful accessories a photographer [...]
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Explore New Warranty Lines! Mack is now offering the following new products: Portable Electronics – Diamond Service Accidental Damage Coverage for Portable Electronics: IPODs, MP3 players, cameras, camcorders, lenses, portable navigation (GPS), binoculars, telescopes, portable gaming, flash equipment, lighting equipment, remote controls, and PDA devices. 1601 – 5 Year Diamond Under $250* 1603 – 5 Year Diamond Under $500* 1605 – 5 Year Diamond Under $750* 1607 – 5 Year [...]
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Cooler weather is the perfect time to take the family outdoors for a group portrait. With these tips, you’ll get some shots you can’t wait to share with loved ones: Try Different Textures: The fall temperatures mean you can pull out all the fantastically colored scarves, sweaters and hats. Play with layered looks and change accessories to see which items add that perfect pop op color and texture. Photograph the [...]
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Few things stump the assigned family photographer like trying to shoot a large Thanksgiving table populated with people and decorations. The traditional table shot is an important annual ritual, and because of this, it’s worth investing in a bit of advanced planning time to make sure you’re ready when everyone sits down to celebrate. Things to Bring: If at all possible, bring a tripod and a remote trigger for your [...]
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Fall’s beauty is in full bloom, and photographers across the country are clamoring to capture the amazing turn of seasons. The trees drip with rich colors resembling garnet and jade jewels, the cool air whisks away the remains of a hot summer and the air is filled with anticipation for family filled holidays. If you’d like to take some of fall’s finest moments and tuck them away to enjoy once [...]
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Halloween is one of those times when kids can beg for candy without being scolded and adults can dress up in full costume with the excuse that “it’s for the kids, you know.” While you’re searching for the perfect costume, scary props and fun holiday treats, remember to plan a bit of time to create fantastic Halloween photos. This year, mix things up, have some fun and experiment. Stage Your [...]
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Photographers will often comment on an image appearing ‘cool’ or ‘warm’ in tone, which translates into whether the photo has more of a red/yellow cast or a blue cast. It all begins with the color temperature because a lower color temperature will emit a warmer cast while a higher color temperature provides a bluish tint. It is important that you are able to gauge your available light’s temperature and adjust [...]
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If you’re a working photographer—be it part-time, on the side or full time—it would be a bit behind the times to recommend you to set up a Facebook page as most savvy photographers have been connected for some time. However, with so many large friend lists, event notifications and status updates to read, your message could easily get lost in the myriad of updates about the best BBQ in town [...]
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